Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.
But what does it mean to talk about a 'topical map' in Local SEO? Simply put, a topical map is a linked network of related topics or keywords that support SEO by structuring your website content more effectively.
To ensure your topical map is effective, it should be modeled around your audience's typical search queries. Using this knowledge, topic clusters can be developed around high-performing keywords to boost organic traffic.
First and foremost, thorough keyword research must be your initial step. Using platforms like SEMRush or Google Keyword Planner allows you to find high-volume keywords with low competition linked to your services or products.
Once your keyword research is complete, design topic clusters around your primary keyword for each webpage. Each secondary keyword should form its own sub-topic, all linking back to the pillar content.
Incorporating a topical map into your local SEO strategy can lead to immense benefits. It organizes site content in a way that makes it easier for search engine algorithms to determine relevance, leading to more frequent appearances in search results and higher traffic.
All in all, with a well-planned topical map, you can substantially improve your local SEO and make more info your website significantly more accessible.